Privacy Policy

Effective Date: June 12, 2026

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Advanced Building Materials (“ABM,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit millboardbyabm.ca, contact us, use our website forms or chat tools, download resources, request information about Millboard products, or otherwise interact with us in connection with our products and services.

This Privacy Policy is intended to comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act, where applicable.

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1. Who We Are

Advanced Building Materials is a Canadian distributor of building materials, including Millboard products.

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Advanced Building Materials

591 Gladwish Dr

Sarnia, ON N7T 7H3

Canada

Privacy Contact:

Norm Williams

Email: nwilliams@abmcanada.ca

You may contact us at the email above if you have questions about this Privacy Policy, wish to access or correct your personal information, withdraw consent, unsubscribe from marketing communications, or make a privacy-related complaint.

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2. Scope of This Policy

This Privacy Policy applies to personal information we collect through or in connection with:

• our website, millboardbyabm.ca;
• contact forms, quote forms, sample request forms, download forms, and similar website features;
• website chat tools;
• email, phone, and other communications with ABM;
• Millboard product inquiries, sample requests, order inquiries, deliveries, customer support, and related services;
• marketing emails and digital advertising activities; and
• analytics, cookies, pixels, tags, and similar website technologies.

This Privacy Policy does not apply to websites, platforms, or services operated by third parties, even if they are linked from our website. If you use a third-party website, payment platform, social media platform, or other external service, your information will be governed by that third party’s own privacy policy.

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3. Personal Information We Collect

The personal information we collect depends on how you interact with us. We may collect the following types of information:

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Contact and Identity Information

This may include your name, company name, job title, email address, phone number, mailing address, billing or shipping address, and other information you choose to provide.

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Inquiry, Project, and Product Information

This may include information about your interest in Millboard products, sample requests, order inquiries, project details, project location, delivery needs, timelines, contractor or trade information, and messages or files you submit to us.

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Website, Analytics, and Device Information

When you visit our website, we may automatically collect technical and usage information, such as your IP address, browser type, device type, operating system, pages viewed, links clicked, referring website, approximate location, date and time of visit, and other website usage information.

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Marketing and Communication Information

We may collect information about your marketing preferences, newsletter or email subscription status, form submissions, downloads, campaign source, interactions with our emails, and responses to marketing or promotional communications.

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Chat and Customer Support Information

If you use a chat widget or customer support feature on our website, we may collect your name, contact information, chat messages, inquiry details, and related technical information.

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Payment Information

This website does not directly process payment card information. If payment is required, it may be handled through a separate platform or process, which may be subject to its own privacy and security terms.

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4. How We Collect Personal Information

We may collect personal information directly from you when you:

• submit a contact form;
• request a quote, sample, download, or product information;
• communicate with us by email, phone, chat, or other methods;
• subscribe to marketing communications;
• interact with our website;
• click on our digital ads or marketing emails;
• place an order or make an inquiry about Millboard products; or
• otherwise provide information to ABM.

We may also collect information through cookies, pixels, tags, analytics tools, advertising platforms, and similar technologies. In some cases, we may receive information from service providers, advertising platforms, product partners, contractors, dealers, installers, or other third parties involved in responding to your inquiry or fulfilling your request.

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5. How We Use Personal Information

We use personal information for reasonable business purposes, including to:

• respond to your inquiries;
• provide information about Millboard products;
• arrange samples, quotes, orders, deliveries, and related customer service;
• communicate with you about your project, inquiry, order, or request;
• provide product support, warranty-related support, or after-sales service;
• send marketing emails or other commercial electronic messages where permitted by law;
• personalize or improve your website experience;
• measure website traffic, campaign performance, and user engagement;
• deliver retargeting or remarketing ads through platforms such as Google, Meta/Facebook, LinkedIn, or similar advertising networks;
• improve our website, products, services, and marketing;
• manage customer relationships and business records;
• prevent fraud, misuse, security incidents, or unauthorized activity;
• comply with legal, tax, accounting, regulatory, or contractual obligations; and
• enforce our rights and protect our business, customers, and partners.

6. Consent

By submitting personal information to us, using our website, communicating with us, or otherwise interacting with ABM, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

In some cases, your consent may be express, such as when you check a box to receive marketing emails or submit a form requesting that we contact you. In other cases, your consent may be implied based on your actions, such as when you provide your contact information so we can respond to your inquiry.

You may withdraw your consent at any time, subject to legal, contractual, or business limitations. To withdraw consent, contact us at nwilliams@abmcanada.ca. If you withdraw consent, we may no longer be able to provide certain products, services, information, or support.

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7. Marketing Communications

We may send you marketing emails or other commercial electronic messages about Millboard products, ABM services, promotions, resources, events, or related information where you have consented or where otherwise permitted by law.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at nwilliams@abmcanada.ca.

Even if you unsubscribe from marketing communications, we may still contact you about transactional or service-related matters, such as responding to an inquiry, processing an order, arranging delivery, providing customer support, or communicating about an existing business relationship.

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8. Cookies, Analytics, and Advertising Technologies

Our website may use cookies, pixels, tags, scripts, and similar technologies to operate the site, improve performance, understand visitor behaviour, measure marketing effectiveness, and deliver relevant advertising.

These technologies may be used by ABM or by third-party service providers, including analytics and advertising platforms such as Google, Meta/Facebook, LinkedIn, or similar providers.

These tools may collect information such as your IP address, device information, browser type, pages viewed, links clicked, referring website, time spent on the site, and interactions with our ads or content.

We may use this information to:

• understand how visitors use our website;
• improve website content and functionality;
• measure advertising and campaign performance;
• build audiences for advertising campaigns;
• deliver retargeting or remarketing ads; and
• understand the effectiveness of our marketing efforts.

You can manage cookies through your browser settings. You may also be able to manage advertising preferences directly through platforms such as Google, Meta/Facebook, LinkedIn, or other advertising providers. Disabling cookies may affect the functionality or performance of certain parts of our website.

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9. When We Share Personal Information

We do not sell personal information. We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy, including to:

• website hosting, maintenance, and technology providers;
• form, chat, CRM, email, and marketing service providers;
• analytics and advertising platforms;
• delivery, logistics, and fulfillment providers;
• contractors, installers, dealers, distributors, or product partners where needed to respond to your request or support your project;
• Millboard or related product/manufacturer partners where needed for product inquiries, samples, orders, warranty support, fulfillment, customer service, or related purposes;
• payment, accounting, bookkeeping, and business administration providers;
• professional advisors, such as lawyers, accountants, consultants, and insurers;
• government, regulatory, law enforcement, or legal authorities where required or permitted by law; and
• another organization in connection with a business transaction, such as a merger, sale, financing, reorganization, or transfer of assets, where permitted by law.

When we use service providers to process personal information on our behalf, we take reasonable steps to ensure that they protect the information and use it only for the purposes for which it was provided.

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10. Cross-Border Processing

Some of our service providers, technology platforms, analytics tools, advertising platforms, or business partners may store or process personal information outside Canada, including in the United States, the United Kingdom, the European Union, or other jurisdictions.

When personal information is stored or processed outside Canada, it may be subject to the laws of that jurisdiction, including lawful access by courts, law enforcement, regulators, or government authorities.

We remain responsible for personal information under our control and take reasonable steps to protect personal information handled by our service providers.

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11. Retention of Personal Information

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, or as otherwise permitted or required by law.

Retention periods may vary depending on the type of information and the reason it was collected. For example, we may retain information as needed to:

• respond to inquiries;
• manage customer relationships;
• process orders, samples, deliveries, or product support;
• maintain business, tax, accounting, and legal records;
• resolve disputes;
• enforce agreements;
• meet legal or regulatory obligations; and
• maintain unsubscribe or suppression records to respect marketing opt-out requests.

When personal information is no longer required, we will securely delete, anonymize, or otherwise dispose of it in accordance with our legal and business obligations.

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12. Security Safeguards

We use reasonable physical, administrative, and technical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, modification, or disposal.

These safeguards may include access controls, secure systems, password protection, staff confidentiality practices, service provider controls, and other measures appropriate to the sensitivity of the information.

No method of transmission or storage is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.

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13. Your Privacy Rights

Subject to applicable law, you may request to:

• access the personal information we hold about you;
• correct or update inaccurate or incomplete personal information;
• withdraw your consent to certain uses or disclosures of your personal information;
• unsubscribe from marketing communications;
• ask questions about our privacy practices; or
• make a privacy-related complaint.

To make a request, contact:

Norm Williams

Advanced Building Materials

Email: nwilliams@abmcanada.ca

We may need to verify your identity before responding to certain requests. We will respond to privacy requests within a reasonable time and in accordance with applicable law.

In some cases, we may not be able to provide access to all personal information, such as where disclosure would reveal personal information about another individual, disclose confidential commercial information, interfere with legal proceedings, or where another legal exception applies.

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14. Third-Party Links and Platforms

Our website may contain links to third-party websites, platforms, social media pages, manufacturer websites, payment platforms, or other external services.

We are not responsible for the privacy practices, content, security, or policies of third-party websites or services. We encourage you to review the privacy policies of any third-party websites or platforms you visit.

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15. Children’s Privacy

Our website and services are intended for adults, homeowners, contractors, designers, builders, dealers, distributors, and other individuals interested in building materials and related products. They are not intended for children.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps.

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16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.

When we update this Privacy Policy, we will revise the effective date at the top of the policy. Your continued use of our website or services after any changes means you accept the updated Privacy Policy.

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17. Contact Us

If you have questions, requests, or complaints about this Privacy Policy or our handling of personal information, please contact:

Advanced Building Materials

Attn: Norm Williams

591 Gladwish Dr

Sarnia, ON N7T 7H3

Canada

Email: nwilliams@abmcanada.ca